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Just For You

HIMS Has Been a Roller Coaster Ride. Should Investors Hop On?

Written by Jordan Chussler. Published 11/19/2025. 

Hims and Hers Health logo positioned with telehealthcare provider in background.

Key Points

  • Shares of HIMS have seen gains of 173% and 146% this year, but they’ve also seen massive double-digit corrections after each run-up in price. 
  • The company’s management was able to achieve profitability just three years after its IPO.
  • Analysts’ forecast an average 12-month price target nearly 25% higher than where the stock is trading today.

Most headlines in the health care sector are dominated by Big Pharma giants. Legacy companies such as AbbVie (NYSE: ABBV)Eli Lilly (NYSE: LLY)Pfizer (NYSE: PFE), and Merck (NYSE: MRK)—and their lineup of game-changing drugs—receive the lion’s share of attention. But one newcomer is making a splash, and investors seeking growth opportunities in the health space should be paying attention. 

Founded in November 2017, Hims & Hers Health (NYSE: HIMS) went public in January 2021. By the end of 2024, the consumer-focused health platform posted its first profitable year, reporting net income of $126 million. 

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While that figure is small compared with mega-cap peers, it demonstrates a level of financial discipline rarely seen among companies less than five years removed from their IPO. Combined with operations at the intersection of several high-demand industries, this makes Hims & Hers an intriguing buy-and-hold prospect for some investors.  

A Turbulent Year for Shareholders 

On the fundamentals side, the young company’s debt management has been notable. That strength is underscored by a nearly 244% increase in net cash from operating activities from 2023 to 2024. 

When Hims & Hers Health reported Q3 financials on Nov. 3, it missed earnings by just 3 cents and beat revenue expectations, reporting $598.98 million, a 49.2% year-over-year increase.

In his comments, CEO and cofounder Andrew Dudum highlighted that “At the end of the quarter, subscribers using personalized solutions grew 50% year-over-year, helping drive nearly 50% in year-over-year revenue growth.” 

Notably, the company’s debt-to-equity ratio of 1.67 and its forward price-to-earnings (P/E) ratio of 52.79—a marked improvement from its trailing 12-month P/E of 67.33—suggest analysts expect earnings to rise next year, from $0.29 per share to about $0.52 per share (more than 79%). 

Since 2021, Hims & Hers has averaged annual EBITDA growth of 37.14%, revenue growth of 77.85%, and earnings per share (EPS) growth of 169.63%.

Despite these solid fundamentals, 2025 has required a strong stomach for HIMS shareholders. The stock’s performance this year has resembled a roller coaster, with rapid rallies followed by sharp declines. 

From Jan. 2 to Feb. 19, HIMS gained nearly 173% before giving back more than 63% by April 22. By May 19 it had climbed nearly 146% again, then plunged about 36% by June 25. At the end of July it had regained roughly 60%, and at the time of writing the stock is about 45% below that high.

HIMS Is at the Center of Multiple High-Growth Industries 

Overall, since going public the stock is up nearly 139%. Hims & Hers has shown rapid growth while management has produced disciplined balance sheets. The company’s accessible, direct-to-consumer telehealth model places it at the intersection of several high-growth markets.

According to market consultancy Grand View Research, the sexual health supplement market is projected to grow at a compound annual growth rate (CAGR) of 10.4% from 2024 through 2030.

The hair thinning market is forecast to expand at a CAGR of 10.85% in the same period, while the telehealth market is expected to grow at a CAGR of 24.68%. 

Perhaps most notably, Hims & Hers also offers compounded GLP-1 injections, which use the same class of active ingredients found in Novo Nordisk’s (NYSE: NVO) Ozempic and Wegovy. The GLP-1 weight-loss market is projected to grow at a CAGR of about 18.54% during the forecast period. 

Additionally, Dudum said on the company’s Q3 earnings call that Hims & Hers is in ongoing discussions with Novo Nordisk to distribute both injection and oral formulations of Wegovy on its platform, pending FDA approval.

Here’s What Wall Street Thinks of HIMS

Ten of the 15 analysts covering Hims & Hers rate it a Hold, and the stock carries a consensus Reduce rating. Still, the 15 analysts’ average 12-month price target is $45.27, implying potential upside of about 24.5%. 

However, the current level of short interest may give prospective investors pause: it stands at roughly 37.54% of the company’s float. For long-term investors, though, institutional ownership—nearly 64%—offers a countervailing vote of confidence.

Underscoring that institutional bullishness, over the past 12 months 425 institutional buyers have added about $2.31 billion in inflows, compared with 194 institutional sellers who withdrew roughly $1.17 billion.

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