Fallen Shares Spark Insider Confidence in Trio

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Insiders Step in to Buy These 3 Tanking Stocks

Written by Leo Miller on March 10, 2026 

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Key Points

  • Insiders are buying KKR after the stock has lost over a third of its value as investors assess the risks of the firm’s investment portfolio from multiple angles.
  • After surging 250% on its IPO day, Figma is trading below its opening price and has seen over $30 million in insider buying.
  • Reddit is down almost 50% from its highs, and one insider is buying as the company’s financials improve.
  • Special Report: 5 Stocks Under $5(From TradingTips)

Amid precipitous falls in their share prices, several key stocks are flashing bullish signals through a key indicator: insider buying. This includes a leading financial servicescompany, a creative design disruptor, and a social media platform whose shares have soared by more than 300% in two years.

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KKR Sees Big Insider Buying as Markets Rock Shares

KKR & Co. (NYSE: KKR) is the world’s fifth-largest alternative asset management company, controlling more than $700 billion in assets. However, the stock is down more than 35% from its all-time high, as artificial intelligence (AI) disruption fears rip through the market.

Specifically, investors worry that AI could hurt the businesses KKR invested in or loaned to, potentially significantly damaging their returns. This is particularly true of software investments, given the advent of “vibe-coding” and AI lab product releases.

Amid this, KKR insiders are aggressively buying the company’s stock. In 2026, insiders have purchased approximately $40 million worth of shares. Over the same period, MarketBeat has not tracked any insider selling.

This bullishness may come because KKR says its $740 billion in assets under management has only around 7% exposure to software. This is well below its industry, as well as equity and credit indexes, according to the company. Part of its underexposure here was due to the company’s cautiousness in 2021, when many in KKR’s industry overinvested in software businesses.

Still, there are other significant risks outside of software exposure, particularly the “Bermuda Triangle” private credit strategy used by firms like KKR that are worrisome.

FIG Insider Piles in After Fall from Grace

Next up is Figma (NYSE: FIG), a digital design company that has been challenging the dominance of Adobe (NASDAQ: ADBE).

The stock catapulted 250% on its first day of trading in mid-2025, but has since crashed. Overall, the stock has lost all of its first-day gains and more. It trades near $29 per share, solidly below its $33 IPO price. Notably, fears around AI software disruption have also hit Figma hard.

However, insider Reed Andrew Phillips is stepping in amid the carnage, purchasing over $36 million worth of Figma stock in February. Phillips bought these shares at an average price near $25, around 15% above the stock’s current level. Given the moderate move in Figma shares since then, these buys are likely still a bullish signal for investors.

On the other hand, it may concern investors that Figma’s insider selling in 2026 is near $50 million, exceeding Phillip’s purchases. However, essentially all of these sales came under predetermined 10b5-1 plans or contained other mitigating circumstances. This limits the bearish signal that they provide, helping preserve the bullish sentiment surrounding Phillip’s purchases.

Still, as a recently public company, many insiders are looking to gain liquidity by selling their Figma shares, likely creating an overhang on the stock.

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RDDT: Revenue, Margins, Buybacks, and Insider Buying Are Up

Discussion platform Reddit (NYSE: RDDT)has seen its share price go on an absolutely wild ride since going public in early 2024.

The stock shot up 48% in its first day of trading from its IPO price of $34. Shares reached as high as $270 in the second half of 2025. However, the stock has plummeted almost 50% from that level, now trading near $140. Still, shares remain up over 300% from their initial price.

AI disruption fears have likely also affected Reddit shares, with many of the stock’s biggest down days recently coinciding with significant drops in software names. Despite this, the company has generated rapid revenue growth of between 68% and 78% over the last three quarters on the back of its advertising revenue momentum. Reddit also posted its highest-ever adjusted earnings before interest, taxes, depreciation, and amortization (EBITDA) margin last quarter at 45%.

While the company indicated confidence going forward by announcing a new $1 billion buyback authorization, one insider is also providing a bullish signal.

In February, director Sarah Farrell purchased approximately $7.6 million worth of Reddit stock. Notably, Farrell bought these shares at an average price near $148, moderately above the stock’s current level. Reddit has also experienced significant insider selling in 2026. However, similar to Figma, essentially all of these came under 10b5-1 plans.

Evaluating Insider Activity Alongside Broader Fundamental Analysis

Overall, insider purchases at KKR, FIG, and RDDT are all positive signs for these stocks that have taken serious tumbles. However, investors should remember that insider purchases are just one important indicator to consider when evaluating individual stocks.

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Published by RJ Hamster

I was born on 6 August 1956 in San Francisco, California to Janet and (the late) Richard Hovis. I grew up in Santa Monica, California where I attended elementary, junior high school, and high school (graduating in 1974), in addition to involvement in sports and recreation (Little League +, the Boy’s Club ++). Further, it was in elementary school – St. Augustine’s By-the -Sea Parish School that I found, and made the choice to truly journey with God. I attended Arizona State University from 1974 to 1977 – seeking to become an architect, however, I was not accepted, and, as such, I graduated with a Liberal Arts degree. Upon graduation from Arizona State University, I attended Cal Poly San Luis Obispo and studied City and Regional Planning at the Master’s level. I successfully completed one (1) year in a two (2) year program – I did not complete the Master’s degree in City and Regional Planning – due to personal reasons. I returned to Santa Monica where I started (October 1979) my career as graphic designer with Exxon Company, USA. I spent five years with Exxon Company, USA. While working with Exxon Company, USA I was accepted into architectural school – Sci-Arc in Southern California, however, I did not attend preferring to stay with Exxon.. In 1982 I married Laura Flosi and in April 1983 we had our one and only child – Lauren Alain Hovis – a gift from God. We moved to Phoenix, Arizona in 1984 from Los Angeles, where I went to work as a graphic designer with Kitchell CEM (from 1985 -1987). From 1987 – 1995 I was an independent contractor, and a registered representative in mortgage finance, financial management, graphic design, and drafting. Further, I attended the University of Phoenix and successfully obtained a Master’s in Business Administration (MBA) in 1982. I was also a member of the Scottsdale Jaycees, where I became very involved in community events and projects. In 1994, I accepted a cartography position with the Defense Mapping Agency in Reston, Virginia. As such, I relocated from Phoenix to Reston. In 1998, I was accepted and worked as a Visual Information Officer with the Central Intelligence Agency. In 2002, I worked as a Support Officer until my retirement (due to a need for shoulder surgery) in September 2018. Away from my Federal Government service, I have been involved in various organizations and activities in Northern Virginia. In November of 2011, I married Rebecca Ouellette in Santa Monica, California. I reside in San Tan Valley, AZ with my two hamster - Jess and Timothy, our fish, our lizard - RJ Lizard., and our cats - Pearl and Grey. As to hobbies, I enjoy playing sports, attending sporting events, mentoring individuals from financial management to hamsters, building models, photography, travel, multimedia design, managing partner for RJ Hamster, and jazz – smooth jazz to a samba or a bossa nova. Love and God Bless, Peter – aka RJ Hamster Jo hi

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