Why Porter & Co. Is Looking At Crypto For The First Time
By Justin Brill • May 29, 2026
ISSUE #87 | VOLUME 3
INSIDE TODAY’S ISSUE
- ESSAY: THE FUNDAMENTALS HAVE CHANGED… PRICES HAVEN’T
- CHIPMAKER EARNINGS CONTINUE TO GROW
- LOOKING FOR RETURNS IN THE AI BUILDOUT
- THE LOOMING GAS SHORTAGE
- CHART OF THE DAY… VERSAMET (VMET)
- TODAY’S MAILBAG
Editor’s note: Porter is turning the Journal over to Porter & Co. analyst Justin Brill today. Justin currently sees a great opportunity in crypto and will be leading the effort to launch Porter & Co.’s crypto advisory, which will be available to Partners first… coming soon.
Here’s Justin to explain the back story…
In 2017, Larry Fink – the CEO of BlackRock (BLK), the world’s largest asset manager with $12.5 trillion under management – famously called Bitcoin “an index of money laundering.” Over the next several years, JPMorgan Chase (JPM) CEO Jamie Dimon repeatedly criticized cryptocurrencies as “pet rocks,” and Bitcoin in particular as a “fraud,” a “Ponzi scheme,” and “worse than tulip bulbs.” And as recently as July 2024, David Solomon, CEO of investment bank Goldman Sachs (GS), said he viewed crypto as “a speculative investment” and didn’t “see a real use case” for it.
But that’s not the case anymore…
Last December, BlackRock’s Fink argued in The Economist that Bitcoin and tokenized assets could grow as fast as, or even faster than, the early internet. His firm now custodies more than 800,000 Bitcoin through its iShares spot Bitcoin exchange-traded fund (“ETF”), operates the largest spot ETF for Ethereum – the second-largest crypto asset by market cap behind Bitcoin, and has built a $2.85 billion tokenized Treasury fund (BUIDL) that runs on the Ethereum blockchain.
JPMorgan now holds over $350 million across various crypto ETFs, according to its most recent filing. It has launched not one, but two, tokenized money market funds on the Ethereum blockchain. And its Kinexys blockchain platform now processes over $5 billion in daily transactions for clients including BMW, Siemens, and Mitsubishi.
Finally, Goldman Sachs just filed to launch its first Bitcoin ETF last month, and its CEO Solomon, himself disclosed in February that he now personally owns Bitcoin.
These are three of the most prominent financial institutions in the world – the largest asset manager, the largest U.S. bank by assets, and one of the most influential investment banks. And each has dramatically changed its position on crypto within the past few years.
There is a reason for this change.
At Porter & Co., we’ve generally avoided crypto-related recommendations outside of a core position in Bitcoin – not because we dismissed the technology, but because the conditions weren’t right for serious investment.
That is finally changing. And there are two big reasons why.
The first reason is the regulatory environment, which has been the single biggest obstacle for crypto investors for years.
Under the Biden administration, the Securities and Exchange Commission (“SEC”) pursued what the industry called “regulation by enforcement.” During SEC Chair Gary Gensler’s tenure, the agency brought more than 100 enforcement actions against crypto companies – including Coinbase Global (COIN), Kraken, and Binance – while declining to publish clear rules for the industry to follow.
The Federal Deposit Insurance Corporation (“FDIC”) required prior notification before any member bank could engage in digital asset activity.
The Federal Reserve issued supervisory letters discouraging state-chartered banks from offering crypto services.
The Financial Stability Oversight Council (“FSOC”) listed crypto as a potential threat to the U.S. financial system.
The practical consequences of these hurdles were severe.
In March 2022, the SEC introduced Staff Accounting Bulletin 121 (“SAB 121”), which required any institution holding crypto assets in custody for customers to record those holdings as liabilities on its balance sheet. For banks, which are subject to strict capital reserve requirements, offering crypto custody became prohibitively expensive.
As a result, when 11 spot Bitcoin ETFs launched in January 2024, not a single one had a bank as its custodian. Nearly all Bitcoin ETF custody was concentrated at Coinbase, a non-bank crypto exchange – a concentration risk that the American Bankers Association, the Securities Industry and Financial Markets Association, and the Bank Policy Institute jointly warned would leave “investors and customers, and ultimately the financial system, worse off.”
A bipartisan Congressional resolution to overturn SAB 121 passed both chambers in May 2024. President Biden vetoed it.
The net effect of all of this was to stifle the crypto industry’s development, push much of its capital and talent outside of the United States, and to keep most traditional financial institutions on the sidelines.
Each of those policies has since been reversed.
Gensler resigned in January 2025. Paul Atkins – a former SEC commissioner and co-chair of the Token Alliance, an initiative of the Chamber of Digital Commerce focused on developing regulatory frameworks for digital assets, since 2017 – was sworn in as his replacement in April.
One of the Trump administration’s first acts was to rescind SAB 121, removing the balance-sheet requirement that had prevented banks from offering crypto custody services. The SEC dropped nearly all of its non-fraud enforcement actions against crypto firms. The FDIC rescinded its notification requirements in March. The Federal Reserve withdrew its supervisory letters in April. The OCC issued clarifications confirming that nationally chartered banks could offer crypto custody and stablecoin services without special permission. The FSOC removed crypto from its list of threats to financial stability.
On July 18, 2025, President Trump signed the Guiding and Establishing National Innovation for U.S. Stablecoins (“GENIUS”) Act into law. It was the first comprehensive federal regulation of stablecoins in American history. It was the most bipartisan piece of financial legislation in 15 years, passing with solid majorities in both the U.S. House and U.S. Senate.
That same month, the House passed the Digital Asset Market Clarity (“CLARITY”) Act – a comprehensive framework for digital assets that defines which fall under SEC jurisdiction, which fall under the Commodity Futures Trading Commission (“CFTC”), and that creates registration pathways for exchanges, brokers, and dealers. This month, the Senate Banking Committee finally advanced the CLARITY Act in a 15-9 bipartisan vote. It now moves to the full Senate floor, and White House advisers have indicated the President could sign it into law by July 4.
Earlier this month, President Trump also signed an executive order titled “Integrating Financial Technology Innovation Into Regulatory Frameworks,” which directs the Federal Reserve to evaluate granting fintech firms and uninsured depository institutions – including crypto companies – direct access to Federal Reserve master accounts. Master accounts provide direct access to the Fed’s payment systems, including Fedwire, and are effectively required for any institution that wants to send or receive U.S. dollar payments without relying on a partner bank as an intermediary. The Fed has 120 days to submit its findings and recommendations.
This comes just two months after private crypto exchange Kraken became the first crypto firm to secure a limited Fed master account through the Kansas City Fed. The executive order aims to formalize and expand the pathway.
In short, in the span of roughly 18 months, the United States has gone from being actively hostile toward the crypto industry… to having signed stablecoin legislation, a market structure bill advancing to the Senate floor, federal agencies that have each independently reversed their aggressive or restrictive policies, and an executive order directing the Fed to open its payment infrastructure to crypto firms.
And this has led directly to the second reason we’ve become more constructive on crypto assets today.
The institutional reversals I mentioned earlier – by BlackRock, JPMorgan, and Goldman Sachs – are just the tip of the iceberg. The shift extends across the entire financial industry.
The first spot Bitcoin ETFs launched in the U.S. in January 2024. As of today, those ETFs hold more than $100 billion in combined assets. BlackRock’s iShares Bitcoin Trust (IBIT) alone holds more than 800,000 Bitcoin – roughly 49% of the total U.S. spot Bitcoin ETF market.
IBIT reached $10 billion in assets in 49 trading days. The SPDR Gold Trust (GLD) took more than two years to hit the same mark. IBIT then crossed $25 billion, $50 billion, and $70 billion in assets faster than any ETF in history across any asset class.
Spot ETFs for Ethereum followed soon after, accumulating north of $20 billion in combined assets to date. By late 2025, the SEC had also approved spot ETFs for several other crypto assets, including Solana, XRP, and Litecoin.
But the adoption goes well beyond ETFs.
Morgan Stanley – which previously restricted its advisors from even recommending crypto to its clients – filed for its own Bitcoin and Solana ETFs in January, and just launched its own Bitcoin ETF in April. Its wealth management arm, which oversees roughly 16,000 financial advisors, now recommends clients allocate 2% to 4% of their portfolios to crypto. Charles Schwab – which manages over $12 trillion in client assets across nearly 39 million accounts – launched direct spot Bitcoin and Ethereum trading on May 13. Fidelity has offered direct crypto trading since 2023 and was the first retirement plan provider to allow Bitcoin in 401(k)s.
A Goldman Sachs survey found that 76% of global institutional investors plan to expand their digital asset exposure in 2026. “Tokenized” real-world assets – including stocks, Treasury bonds, private credit, and commodities represented on blockchain networks that can trade 24/7 and settle instantly – now represent a $35 billion market, up from less than $1 billion in early 2024.
Sovereign wealth funds are following. Most notably, the United Arab Emirates owned more than $1 billion in Bitcoin ETF exposure as of year-end 2025. Norway’s Government Pension Fund Global – the world’s largest sovereign wealth fund at $1.9 trillion in assets under management – also holds nearly $1 billion in indirect exposure through various crypto-related equities.
Pension funds have entered. The State of Wisconsin Investment Board – with $162 billion in assets – became the first state pension fund to invest in Bitcoin ETFs in 2024, building a position worth over $320 million. Michigan’s State Retirement System, with $79 billion under management, holds positions in both Bitcoin and Ethereum. Ohio, Louisiana, and Texas have also reported crypto investments.
University endowments – traditionally among the most conservative institutional investors – have disclosed crypto positions as well. Harvard’s $57 billion endowment held roughly $117 million in BlackRock’s Bitcoin ETF as of Q1 2026. At one point in 2025, Bitcoin was the endowment’s largest publicly disclosed equity holding, surpassing its positions in Alphabet (GOOG), Nvidia (NVDA), and Amazon (AMZN). Brown University holds a $13.8 million Bitcoin ETF position. Emory University built a $52 million stake in Grayscale’s Bitcoin ETF. And Dartmouth College recently disclosed a $3.67 million position in Bitwise’s Solana Staking ETF – one of the first university endowments to take exposure to a crypto asset beyond Bitcoin and Ethereum.
Perhaps most telling of all: even investment management giant Vanguard – one of the most vocal critics of crypto assets – has now reversed course.
In January 2024, when the first spot Bitcoin ETFs launched, Vanguard refused to let its clients trade them and even removed access to existing Bitcoin futures ETFs, saying crypto did not align with its long-term investing philosophy.
On December 2, 2025, following months of growing backlash on social media, the firm finally relented and opened its brokerage platform to crypto ETFs. Vanguard’s 50 million clients, with over $11 trillion in assets, can now buy Bitcoin, Ethereum, Solana, and XRP ETFs alongside their index funds.
But here is what makes the current setup so unusual… and compelling.
Given the bullish catalysts I just described, you might expect crypto assets to have performed well over the past couple of years. But that is not the case. In fact, outside of Bitcoin and stablecoins, the broad crypto market has been in a prolonged bear market.
The total crypto market capitalization, excluding Bitcoin and stablecoins, fell by more than 60% from its 2024 peak through February of this year. And even after a small rebound over the past few months, the broad crypto market is still trading 55% below those prior highs… and nearly 60% below its all-time peak set in late 2021.
In other words, most cryptos have gone nowhere for the last five years.
Compare that to other asset classes over the same period. The S&P 500 is up 62%. The big-tech-focused Nasdaq 100 is up 86%. Gold is up 141%, and silver has soared 199%. The Magnificent 7 have gained an average of 181%, with AI leader Nvidia up a massive 600%.
Crypto – despite a perfect storm of regulatory clarity and accelerating institutional adoption – has been “dead money” for years. And retail investor sentiment data reflect this.
The Crypto Fear & Greed Index – which ranges from 0 (“Extreme Fear”) to 100 (“Extreme Greed”) – hit a reading of 5 on February 6, 2026. That is the lowest level since the index’s inception in 2018. It then spent more than 60 consecutive days in single digits this year – more than double the previous record.
To put this in perspective, this index bottomed at 8 during the COVID crash of March 2020. And even in the depths of the 2022 bear market – the worst bear market in crypto history, triggered by the implosion of the leading crypto exchange, FTX, due to massive fraud by founder Sam Bankman-Fried – when the future of the entire crypto industry was in question, this index never fell below 6.
Beyond the data, we’re also beginning to see signs of outright capitulation among some of crypto’s most prominent advocates. This month, David Hoffman – co-founder of Bankless, one of the most widely followed crypto media brands in the world – announced that he had sold his entire stake in Ethereum.
Hoffman was not a casual participant. He was one of Ethereum’s most vocal and visible champions for nearly a decade. During the 2018 bear market, when Ethereum fell below $300, he was actively buying. He built Bankless into what many consider the single most influential media platform in the Ethereum ecosystem.
His co-founder, Ryan Sean Adams, simultaneously announced that “the first phase of Bankless” has come to an end, and that he is stepping back from day-to-day content. Reports indicate the company has also laid off most of its team.
Seeing some of the most committed, long-term believers in an asset sell everything and step away is exactly the type of event that tends to occur near major market bottoms.
So we see an enticing opportunity in the crypto market today.
The fundamental outlook has changed dramatically in the last 18 months. A year and a half ago, crypto had no federal regulatory framework. The Biden administration was privately pressuring banks to sever ties with crypto firms. The SEC was actively suing the industry’s largest companies, with several, including Coinbase, publicly considering relocating their operations outside the United States. And no major brokerage in the country offered its clients access to crypto trading.
That reality is long gone, but the market is still trading as if nothing has changed. Most crypto assets are still trading 50% or more below their prior highs. Sentiment is as negative as it gets. And most retail “investors” have long since abandoned the market after years of terrible returns – moving on to more popular speculative vehicles like AI stocks, zero-day-to-expiration (“0DTE”) options, and prediction markets.
The next crypto bull market will be driven by real investment. The marginal buyer of crypto is no longer a speculator. It’s institutional capital… governments, pensions, university endowments, wealth managers, and retirement funds. And this trend is just getting started.
It’s finally time to consider investing in crypto.
Tell us what you think of today’s Journal:porterstansberrydirect@gmail.com
Good investing,
Justin Brill
Stevenson, Maryland
P.S. We’re launching our first Porter & Co. crypto portfolio and advisory to take advantage of what we see as the most compelling buying opportunity in years.
Our Partners will be the first to get access…
And when you become a Partner before June 1, you’ll get access to the full advisory at no extra cost. Go here for all the details.
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3 Things To Know Before We Go
1. The risks of an AI bust. A recent Financial Times analysis forecasts one of the greatest episodes of capital destruction on record – it reports that the U.S. hyperscalers, including Microsoft (MSFT), Alphabet (GOOG), Amazon (AMZN), Meta (META), and Oracle (ORCL), will invest a record amount of capital into the AI buildout through 2030. However, even under optimistic assumptions of 15% annual revenue growth and zero operating expenses, the FT’s math shows that nearly all of these companies will earn negative returns on these investments.
2. An AI-driven memory squeeze is producing a sharp earnings boom. Micron Technology’s (MU) projected operating income will reach $77 billion in 2026 and $138 billion in 2027 – versus just $1.3 billion in 2024. As hyperscalers and GPU makers like Nvidia and AMD compete for high-bandwidth memory, the memory suppliers – Micron, SK Hynix, and Samsung – hold historic pricing power.
3. Two oil giants just warned that energy shortages are imminent. Speaking at global equity research firm Bernstein’s annual Strategic Decisions Conference on Thursday, ExxonMobil (XOM) SVP Neil Chapman said global inventories of petroleum products are nearing “unheard of” lows and could hit an operational floor within two to three weeks – at which point international crude oil prices could rocket to $150 to $160 a barrel. Chevron (CVX) CEO Mike Wirth echoed the warning, saying the market’s “buffers and shock absorbers” have been steadily drawn down since the war in Iran began, and we’re now just “weeks away” from shortages. When execs at two of the world’s largest energy firms sound this alarmed, it’s probably worth listening.
Chart Of The Day… Versamet Royalties
Coming off strong Q1 earnings news and solid 2026 guidance, shares of gold royalty streamer Versamet Royalties (VMET) have risen more than 20% since our April 18 recommendation to Complete Investorsubscribers.
Mailbag
“Bitcoin Mailbag Response” — Carlton L. Writes:
“I wouldn’t normally respond to a reader’s opinion, but this one from David A., “Bitcoin is a rip-off,” is so laughable I feel compelled to address his statements.
First, David A. states:
“The fact that anybody with a brain would invest in something like Bitcoin is just beyond me.”
David, if having “no brain” means delivering the biggest returns of my life – including a personal 300.6Xgain at Bitcoin’s all-time high of $126K – then I’m more than happy to remain brainless. I’ve been investing in stocks for 22 years and have come nowhere close to the gains I’ve made with Bitcoin, even with Porter’s excellent recommendations!
David A states:
“Self-made (created value).” Nothing tangible but a coin with a value thatsociety says it is worth.”
David, you might as well have been describing the U.S. dollar here. It has been a pure fiat currency since the end of the gold standard. Federal Reserve notes are created out of thin air at the push of a button and aren’t redeemable for gold, silver, or any commodity. In other words, nothing tangible – just a piece of paper (or digital entry) with the value that society says it’s worth.
David A. states:
“This entire story belongs in the file ‘You just can’t make this stuff up,’ And nobody cares.”
David, someone did “just make this stuff up,” and approximately 480-500 million people own it. I think they care!
Bitcoin is not for everyone, obviously not for David, but to be so blinded to consider something ridiculous as an investment when you’ve been proven wrong for, oh I don’t know going on 17 years now, makes me think of the Mark Twain quote: “It ain’t what you don’t know that gets you into trouble. It’s what you know for sure that just ain’t so.” Don’t let what you know for sure keep you from making life-changing profits.”
“What Is The Best Way To Buy Bitcoin? ” — Matthew A. writes:
“Please, just pretend that I am stupid. I read your stuff regularly on behalf of my subscriber mother. What is the simplest, safest way for me to buy Bitcoin? Again, pretend I am like an eight-year-old, who can follow directions but is not ready to understand blockchain stuff…”
Porter Comment: I recommend using an exchange-traded fund (“ETF”). That makes it just as easy as buying a stock. I’ve been using Franklin Templeton’s (EZBC) but there are several to choose from. Morgan Stanley’s recently launched MSBT, and it has the lowest management expense ratio at .14% compared to EZBC’s .19%.
“Question About Owning KO Versus COKE ” — Wes W. Writes:
“Porter,
First, thanks for making me a bunch of cash over the years.
My question is on one of Warren Buffett’s and your favorites – KO. Looking at COKE vs. KO, I would think you would favor COKE. I asked Claude this question and here’s the response:
Great question – these two tickers confuse a lot of people because they both involve Coca-Cola but are very different investments.
COKE has outperformed KO over the last decade with higher volatility.
KO – The Coca-Cola Company This is the one most people know. KO is the parent company itself – the global beverage giant that owns the Coca-Cola brand, manufactures concentrate, and markets products in over 200 countries. It is one of the most widely held stocks in the world and a longtime Dow Jones component. Warren Buffett’s Berkshire Hathaway is its largest shareholder. KO pays a reliable, growing dividend and is considered a classic defensive/consumer staples stock.
COKE — Coca-Cola Consolidated, Inc. This is a completely separate publicly traded company. COKE is the largest Coca-Cola bottler in the United States. Bottlers buy concentrate from The Coca-Cola Company (KO), add water and carbonation, bottle it, and distribute it to retailers. Coca-Cola Consolidated operates primarily in the eastern U.S. The Harrison family controls the company and holds a majority of voting shares.
Key Differences:
- Business model – KO makes and licenses the syrup/concentrate and earns royalties globally. COKE manufactures, bottles, and physically distributes finished beverages in its territory.
- Margins – KO has significantly higher profit margins because concentrate manufacturing is asset-light. Bottling is capital-intensive with thinner margins (trucks, facilities, refrigeration).
- Size – KO is one of the largest companies in the world (~$260B+ market cap). COKE is a mid-cap company, far smaller.
- Dividend – KO is a famous “Dividend King,” having raised its dividend for over 60 consecutive years. COKE pays a much smaller dividend but has historically returned capital through buybacks and special dividends.
- Volatility – COKE has actually been one of the best-performing stocks over the past decade, dramatically outperforming KO in price appreciation, though with more volatility.
- Relationship – KO owns a minority stake in COKE and has significant influence over its bottling agreements, but COKE is independently operated and publicly traded.
The simple analogy: KO is the recipe and the brand. COKE is the factory and the delivery truck.”
Porter Comment: Not interested in the trucks and the overhead. I am interested in a brand that’s 150 years old and controls the best-selling beverage in human history. – P
Porter & Co. Market Snapshot
PriceYesterday’s ReturnYear-to-Date ReturnS&P 500 Index$7,563.630.58%10.49%Gold per ounce$4,499.302.12%6.22%Bitcoin$73,536.550.84%-15.26%Oil (West Texas Intermediate) per barrel$88.90-2.16%51.48%Berkshire Hathaway (BRK)$715,660.00-0.46%-4.36%Porter’s Permanent Portfolio–0.25%-0.92%The Better Than Berkshire Index–0.31%4.77%YieldYesterday’s ChangeChange
Year-to-DateU.S Treasury 30-Year Yield4.99%-3 bps15 bps
Prices as of 4:00 pm ET May 28, 2026
bps = basis points (or 0.01%)
*A Complete Investor risk rating of 1 is defined as a “low risk, high allocation” security, while positions rated closer to a 5 are higher risk. Porter & Co.’s top-ranked positions include those rated either 1 or 2 in Complete Investor portfolio.
Porter & Co. Top Positions
PublicationTickerDescriptionTotal ReturnComplete InvestorBWXTBWX Technologies249%Tech FrontiersQUREuniQure237%Complete InvestorBTC/USDBitcoin172%Complete InvestorARMARM Holdings142%Tech FrontiersSGMTSagimet Biosciences135%Tech FrontiersROIVRoivant Sciences132%Tech FrontiersQUREuniQure131%Complete InvestorPMPhilip Morris122%Tech FrontiersTGTXTG Therapeutics112%Distressed InvestingPTONPeloton Interactive109%
As of market close 2026-05-29.
Please note: The investments in our “Porter & Co. Top Positions” should not be considered current recommendations. These positions are the best performers across our publications – and the securities listed may (or may not) be above the current buy-up-to price. To learn more, visit the current recommendations page of the relevant service, here. To gain access or to learn more about our current recommendations, call our Customer Care team at 888-610-8895 or internationally at +1 443-815-4447.
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RJ Hamster 